🎙️George Bardissi welcomed back Pete Busam — Founder & CEO of Equilibrium Consulting, now leading under the MarkITechs brand — for a return appearance that covered a lot of ground. Pete is a 30-year channel veteran, U.S. Navy vet, and one of the most candid voices in MSP marketing. The episode was wide-ranging and honest: the death of traditional Google search, the rise of Answer Engine Optimization (AEO), why AI-generated marketing makes every MSP look the same, the AI buyer agent that’s already shopping without a human, and what brand-building actually requires that no AI tool can replace. George also opened with a fun look back at the Channel Strong Tour, which Pete helped drive — literally — 61,000 miles across America during COVID.
Finding our Guest on-line
