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Larry Walsh is the leading go-to-market advisor to technology executives, channel leaders, and solution providers around the world. Widely known for his ability to cut through problems and challenges facing vendors, distributors, and solution providers, Walsh is sought for his advice, counsel, insights, and consultation on channel strategies and technology market trends. He and The 2112 Group team are responsible for crafting and shaping the channel strategies and programs of companies that span the hardware, software, cloud, and services spectrum of the technology industry.
In 2010, Walsh founded 2112 to provide the technology industry with greater clarity, intelligence, and guidance on the issues that affect it and strategies that produce better results. He’s a specialist in the development and execution of channel programs, disruptive sales models, and growth strategies for companies of all sizes, from start-ups to Fortune 500 organizations.
Walsh personally oversees 2112’s consulting and strategy services, which provide channel and go-to-market assessments, channel program development and operations, executive coaching, and communications support. He’s deeply involved in 2112’s research, intelligence, and tools programs, which provide the market with data-driven insights for better go-to-market decision-making.
Technology vendors, solution providers, and associations seek Walsh’s guidance on channel and technology issues, including cloud computing, security, managed services, marketplaces, automated digital sales, and the Internet of Things. Channel professionals praise Walsh for his ability to marry technology and channels to create holistic strategies and communications streams.
A passionate industry advocate, Walsh is a frequent speaker at conferences and corporate events around the world, including Channel Focus, Channel Partners Conference & Expo, RSA Conference, Fog World Congress, Association of Strategic Alliance Professionals Conference, IT Nation, Microsoft Inspire, CompTIA ChannelCon, and countless vendor and distribution events.
Walsh is an award-winning journalist and an avid blogger and podcaster. When he founded 2112, he also launched Channelnomics, an analysis Web Site uniquely positioned to provide clarity into the business and economic drivers behind channel programs and relationships. He hosts POD2112, a podcast featuring candid conversations with industry executives and thought leaders. His commentary and articles frequently appear in publications, including Forbes, Fortune, Chief Executive Magazine, Channele2e, Channel Partners, TechTarget’s SearchITChannels, Demand Gen Report, Channel Pro, CRN UK, and more.
Before founding 2112, Walsh was the vice president of channels and publisher of Channel Insider at Ziff Davis Enterprise. He was the editor of several technology magazines, including Baseline, VARBusiness, GovernmentVAR, and Information Security. He was also an editor and reporter at several newspapers.
He is the co-author of the book, “The Power of Convergence,” which prescribes methodologies for assessing and aligning business and technology management to achieve goals and produce better outcomes.
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