George Bardissi and Tim Fitzpatrick discuss the relationship between sales and marketing, and what you should reasonably expect back on your marketing spend. They also discuss deciding who your ideal customer is and whether they are returning your investment.

Rialto Marketing provides marketing consulting, advisory, and outsourced or part-time marketing executive services. We help MSPs & B2B professional service firms build and manage their marketing engine to get where they want to go faster.

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