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There is never a time to stop marketing, and now you have to shift your playbook to pure digital marketing to ensure that your brand remains relevant. We will discuss digital and cultural marketing, demonstrating how your MSP can help SMB’s maintain the essential service of IT.


Pete Busam is the founder and owner of Equilibrium Consulting, LLC, a management-consulting firm specializing in assisting technology organizations with establishing partner relationships, and directing IT channel strategy, design and execution.

He has more than 30 years of experience in the channel, where he began as a technician. Since then, he has operated several successful technology services providers and continues to be recognized by clients, partners and channel publications for his outstanding performance, commitment and contributions to the industry.

His thought-provoking insights on the channel have been published by numerous industry-leading trade publications, including CRN, ChannelPro, Channel Futures and Channel Insider. An industry thought leader, he has given presentations and participated in panel discussions at numerous channel events over the years. He has also provided commentary on the industry for The Philadelphia Business Journal, Entrepreneur and the Wall Street Journal.

Fully committed to the communities he immerses himself in, Pete is an active member with CompTIA, The Sales Association Sales Leader Council, Forbes Coaches Council and the American Legion. He is a United States Navy veteran.


LinkedIn: @pete.busam
Website: equilibriumconsult.com